The original
Children’s Hunger Fund partners with local churches to supply them with food that Pastor’s can supply to children and families in need in their community. The Food Pak is the main physical box that CHF uses to accomplish that goal. For a long time CHF only had one box size, but the leadership realized that they needed to make a change in order to better accomplish their mission. They decided to transition to only using this original large box for international use and create a second smaller box for domestic use. This smaller box (the size of a shoe box) would allow us to provide children with their own individual Food Pak specifically for them. It would have fun snacks as well as full portion food items like spaghetti and others that the parent’s could make for them. With this new size and shape of box came the need for a new design, which is where I come in.
Box Design Exploration
The main goal with this new Food Pak was to focus on the child and make it specifically for them. With that in mind we started out exploring any and all ideas related to that goal. I worked direction with the President & Founder, Co-Founder, and Vice President of CHF during the exploration and design phase. I came up with multiple different directions to present to them and worked together to narrow down the right direction. This included exploring the idea of adding some fun, childlike illustrations to the box and adding multiple colors from our brand to the box. Ultimately we moved away from this direction in favor of a design similar to the original Food Pak design.
The final result
After much discussion and conversation with the leadership team, we ultimately decided that the best direction was to create something similar to the look of the original Food Pak. This was to reinforce the Food Pak brand itself as continue that continuity. We also created what we call a “case pak” which holds 4 Food Paks for shipping for easier transportation for a pastor.
Art Direction & Marketing Assets
After the box design was finished I was tasked with establishing the art direction for the new Project Food Pak brand. We wanted to give it a unique, fresh look that stood apart from our normal design style, but still stayed true to our brand guidelines. I landed on the use of our primary blue along with our light blue in a gradient. This would be end up being used for the background of a lot of the following assets. We also leaned heavy into highlighting recipient children to use across the assets. We wanted Project Food Pak participants to be able to see the kinds of children that they were helping by participating. With the direction established I started to create everything from print collateral that would get shipped with the boxes themselves, to social posts, email banners, a landing page, and advertising pieces.
